Typography is the use of text to convey different ideas. Typography is important because it can help make an idea or a tone of voice of written words clear through the visuals of the fonts. The quote, "Each font has a personality and a purpose " means that each type of text can be representative of a certain message and matches certain words more than others. We learned about the 5 fonts: serif, sans serif, monospaced, script/handwritten, and display in class. Serif has feet and is used in large blocks of text. Serif is commonly used in print. Sans serif does not have feet, and is often used on the web for headlines, titles, and smaller chunks of text. Monospaced is a font where each letter takes up an equal amount of space, and is used in coding. Script, or handwritten, is in cursive, calligraphic, or handwritten, and is good for logos, large headlines, and. details. Lastly, Display is any type of text that is good at grabbing your attention, and is used sparingly. Typeface ComparisonFor the typeface comparison assignment, we had to display a word or phrase using one of each of the 5 fonts: serif, sans serif, monospaced, script, and display. We also had to incorporate contrast, repetition, alignment, and proximity in order to make our words clear to read. Word PortraitsFor the word portraits assignment, we chose ten different fonts, each with a different "personality and purpose." We had to write one word, with each of the fonts that we chose, that matches the voice of the font, and one word that does not match the font.
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January 2021
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